Tourism for homosexuals.

Fonction News

A new campaign by file Swiss national tourist office tided "It's Only Natural" is the latest tourism promotion slogan for gay and lesbian travellers. It is aimed mainly at the British and American markets.

Switzerland Tourism says it is setting its sights on this group because of their high disposable income.

"The potential is greet. Gay travellers usually have a high disposable income since they don't have families to support," says Oliver Kersholt of Switzerland Tourism, adding, "Without kids, they can travel at any time of the year because they aren't tied to travelling during school holidays. And they are usually people who are willing to pay for what they want."

A brochure, 'It's Only Natural', was launched last year in Britain...

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