The New 'Swissness' Legislation

Author:Mr David Kohler
Profession:Akin Gump Strauss Hauer & Feld LLP
 
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Swiss goods and services are valued by consumers who are ready to pay a premium for goods that are Swiss made. The current rules regulating the Swiss brand are often ignored by the market and enforcement is difficult and rare. The new Swissness legislation will strengthen the conditions under which goods and services may be labeled with "Made in Switzerland" and bear the Swiss cross. This legislation will come into force...

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