On 13 November 2015 and 17 December 2015, the Swiss Federal Administrative Court (FAC) issued two judgments on restrictions of passive sales and resale price maintenance. In the one case (BMW) the FAC held that a contractual prohibition of passive sales into Switzerland infringed the Swiss Act on Cartels (CA) regardless of the effects of that contractual provision. In the other case (Altimum), the FAC held that a resale price maintenance did not infringe the CA since only 12% of the dealers adhered to it.
BMW: Per se approach
In the one case, the FAC upheld a CHF 157 million fine of the Swiss Competition Commission (ComCo) against Bayrische Motoren Werke AG, Munich (BMW).
BMW's agreements with its authorized EEA-dealers included the following prohibition of exports into countries outside the EEA:
The Dealer shall neither sell new BMW vehicles and original BMW parts directly or indirectly through third parties to buyers in countries outside the EEA nor rebuild vehicles for such purposes."
The FAC found that this export prohibition fell under Article 5(4) CA. Article 5(4) CA presumes that the restriction of passive sales into Switzerland eliminates effective competition. Switzerland is not an EEA member state; consequently, a prohibition to sell into countries outside the EEA restricts passive sales into Switzerland.
While the presumption of elimination of effective competition could be rebutted, the FAC held that the export prohibition would constitute an unlawful significant restriction of competition. In general, a restriction of competition has to be qualitatively and quantitatively significant to be unlawful. The FAC, however, argued that since a restriction of passive sales would presumptively eliminate effective competition, it would be deemed to restrict competition significantly (a maiore ad minusargument) and there would be no need to show that the export prohibition would be quantitatively significant (for example due to the adherence rate, the market shares of the parties, the lack of interbrand competition etc.). Consequently, the export prohibition imposed by BMW would be unlawful.
Altimum: Effects-based approach
In the other case, the Altimum case, the FAC adopted an effects-based approach and lifted the fine (CHF 470,000) imposed by ComCo.
Altimum, a wholesaler of alpine sports equipment (headlamps, harnesses, helmets, ice axes, etc.) of the Petzl brand, had issued resale price recommendations. There was evidence...