New face of Swiss banking.

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The Swiss Bankers Association (SBA) will present a new face to the global financial world this fall. And this face is focused on protecting the privacy of Swiss banking clients.

Patrick Odier has been named chairman of the SBA Board of Directors, to succeed Pierre Mirabaud, who served in the position for six years before resigning this summer. Odier, who was born in 1955 and is a senior partner of Lombard Odier Darier Hentsch & Cie., private bankers of Geneva, will officially begin on September 17--which, coincidentally, is also Swiss Bankers Day.

His key goal, he said, will be to further improve Switzerland's reputation as a financial centre. "To reach this goal, every...

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