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Miss Switzerland 2013: Dominique Rinderknecht.

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The new Miss Switzerland 2013 was crowned on June 8th at Zurich's largest indoor stadium, the Hallenstadion. Last year, due to a lack of sponsors, the beauty pageant was cancelled. Alina Buchschacher the previous Miss Switzerland 2011 held the title for 21 months. Rumours circulated that the show might be cancelled for good. Luckily, after a one-year lapse, the show was back in a more casual and modern version. The show was broadcast live on a new channel (SAT.1) to a full house and even overseas via the Swiss Info channel.

Born on July 14th 1989, the 24 year old is a public relations and communications student from the University of Zurich. In her final answer, to the competition's question about what she would do with the title, Dominique stole the show. Her clear and confident communication was that she hoped to bring a "smile to everyone's face ... I think there's nothing more beautiful on a person." She also paid tribute to her family and their unfaltering support, especially her siblings from a patchwork family. The whole family jumped for joy at the announcement of her name as the winner. Dominique admitted she had a deer in the headlights moment, but appeared cool, calm and collected.

The Swiss People's Party chairman and federal parliament member, Toni Brunner, summed up the job description awaiting Dominique: "Be spontaneous, don't lose your cool and for every dumb question have a smart answer." He said he felt confident that she was up for the task at hand and would do well. Clearly a jury favourite as well, Dominique was considered a wild card, due to her short blonde-hair cut and cliche Barbie doll good looks. The last several Miss...

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