Blog on! Carry on blogging. It's fun, it's easy, it has a serious side and it's legal. Swiss News finds out more about blogging and it's impact on society.

AuteurSethi, Aradhna

Of late, many 'weblogs' have mushroomed worldwide in cyberspace. 'Blogging' is the buzzword among not just computer experts, but is latching on to the initially labelled 'techno-phobes' as well.

Discussions regarding the impact, legality, etc. of blogging are doing its rounds. Interesting studies have been published in magazines such as the Harvard Business Review among others.

Swiss News presents here a simplified version of the much talked about concept of blogging and having your own 'weblog' or 'blog'.

What is 'Blogging'?

Roger Fischer is one of the founding members and the President of the Board of Kaywa AG--a service provider for mobile Internet. According to him, "Blogging is basically about knowledge sharing and social networking. The main aim is to get knowledge by way of interacting with people far and wide and then getting to a point of discussion with them, coming up with new ideas (perhaps business propositions among the likeminded) that you didn't think of on your own earlier. Blogging can be very serious, and it can be a lot of fun, too"

The process of finding blogs is not difficult either, he assures. It's as simple as getting online, doing a search on the subject of your choice--be it the Japanese language or politics, child care or venture capitalism--and there you are! Among other sites you get blogs as well.

Once into the so-called 'blogosphere', you find people with the same interests.

But then, what exactly is a 'blog'? The following simple definition taken off a blog site explains it all. It states: a blog is a web page made up of usually short, frequently updated posts that are arranged chronologically--like a journal. The content and purposes of blogs varies greatly--from links and commentary about other web sites, to news about a company/person/idea, to diaries, photos, poetry, mini-essays, project updates, even fiction.

Blog posts are like instant messages to the web. Some blogs are for play. Some are for work. Some are both. They help keep everyone in the loop, promote cohesiveness and group culture, and provide an informal "voice" of a project or department to outsiders.

Fischer elaborates, "Many blogs are like a personal diary or an online notebook. Then there are others, which are collaborative efforts based on a specific topic or area of mutual interest. It's like your home in the web sphere. You can express yourself, you are in full control of your blog, meaning, you can block out unwanted visitors. It is...

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