The natural way: as more companies pursue a growing market for natural and eco-friendly products, 86-year-old Weleda unintentionally finds itself part of a burgeoning trend. The Swiss company that introduced natural body-care products and medicinal supplements in 1921 doesn't have to get back to nature: simply put, it never left.

Swiss News › Nbr. 2007, April 2007

Author: Krienke, Mary

Position:: BUSINESS UNUSUAL

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BUSINESS UNUSUAL

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The natural way: as more companies pursue a growing market for natural and eco-friendly products, 86-year-old Weleda unintentionally finds itself part of a burgeoning trend. The Swiss company that introduced natural body-care products and medicinal supplements in 1921 doesn't have to get back to nature: simply put, it never left.

[ILLUSTRATION OMITTED]

Behind the Weleda headquarters in the canton of Baselland, a lovingly cultivated garden is planted with many of the 600 species used in its product range. It is an apt reflection of the company's credo: 'In harmony with nature'.

All Weleda products are marketed as '100 per cent vegetarian': free of animal by-products, hydrocarbon-derived substances, synthetic dyes and preservatives, as well as genetically modified crop materials.

Skin and hair products are naturally fr...

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