Trade Maps: Knowledge As Power and the Fast Fish
International Trade Forum › Num. 4/2004, Octobre 2004
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Résumé
Access to information in today's world, argues United Nations (UN) Secretary-General Kofi Annan, can help make all the difference between progress and poverty. Friedrich von Kirchbach, chief of ITC's Market Analysis Section, joined ITC in the mid-1980s with the aim of developing an accessible trade database. Using market statistics from the UN COMTRADE database, von Kirchbach and Christian Delachenal, a statistician and programmer specializing in international trade, created TradeMap. The ITC team developed a system of "mirror statistics" -- calculating a country's exports from the import returns of its trading partners. Alongside TradeMap, von Kirchbach's team has developed four other tools: 1. Country Map, 2. Product Map, 3. Market Access Map, and 4. Investment Map. Although use of these tools is largely self-intuitive, training gives users a head start. Awareness of the tools has begun to spread to countries still unfamiliar, for various reasons, with ITC services.
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Trade Maps: Knowledge As Power and the Fast Fish
"For also knowledge itself," wrote English philosopher-statesman Francis Bacon in 1597, "is power."
In March 2004, Zambia's Deputy Commerce Minister Geoffrey Samukonga had a practical take on how knowledge brings power. "Unless you know what are the opportunities, the barriers, the suppliers, the distributors, the prices and the competitors for the products you want to sell, you cannot develop an effective export strategy," he told his country's business community.In neighbouring Mozambique, the Export Promotion Institute's Director, Jose Fernando Iossias, had a linked message. "...Voir le contenu complet de ce document
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