Résumé
New technologies have fundamentally changed the global music market. The advent of digital networks as a new promotion and distribution medium means that the investments required to produce, market and distribute music is now lower than ever before, offering small recording companies unprecedented opportunities to offer their products at affordable prices for consumers. Despite being the home of world music, developing countries are for the most part unable to provide the production and promotion capacities expected by rising stars. In Jamaica the issue is somewhat different. Although Jamaican music has one of the strongest brand identities in global music, the opportunity for Internet-related revenue is not being embraced.
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Extrait
Trade in Sounds
New technologies have fundamentally changed the global music market. The advent of digital networks as a new promotion and distribution medium means that the investments required to produce, market and distribute music is ...
Voir le contenu complet de ce document
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