Trade Development: What Do You Communicate?
International Trade Forum › Num. 4/2005, Octobre 2005
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Résumé
Opinion polls and street demonstrations are clear that globalization destabilizes people. Yet developing countries are lining up to join WTO and the majority believe that a multilateral trading system and open markets are the right direction. A communications strategy is a useful tool for developing countries wishing to harness the benefits of trade. Well integrated in your work from the start, it can help the right people understand the value of your trade development activities. And the best policies to support strategic communications will encourage professionals to get wired, get informed and get rewarded for creative capital. Best practice relies on not making communications an afterthought.
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Trade Development: What Do You Communicate?
Opinion polls and street demonstrations are clear: globalization destabilizes people. As I write, helicopters whirr and sirens wail as demonstrators clash with police outside the venue of the WTO Ministerial Conference. Yet developing countries are lining up to join WTO and the majority beli...
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