Titanic timepieces: selling history: a watch using steel from the sunken ship Titanic is making waves even as consumers show their approval with record sales. Romain Jerome CEO Yvan Arpa spoke with Swiss News about a controversial approach and why it seems to be working.

Swiss News › Nbr. 2008, April 2008

Author: Movigliatti, Tracy

Position:: BUSINESS

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Titanic timepieces: selling history: a watch using steel from the sunken ship Titanic is making waves even as consumers show their approval with record sales. Romain Jerome CEO Yvan Arpa spoke with Swiss News about a controversial approach and why it seems to be working.

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Who hasn't been moved by the story of the Titanic? Yvan Arpa, the CEO of watch company Romain Jerome, was counting on striking that chord when he decided to create a timepiece from the rusted remains of the legendary ocean liner that tragically sank on its maiden voyage in 1912.

Swiss watchma...

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