THINKING BIG.

Swiss NewsNbr. 2001, June 2001

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Summary


Winterthur grows biotechnology industry

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Extract


THINKING BIG.

From big fish in a small pond to big fish in a big pond. The city of Winterthur started a project in the area of medical and biotechnology it hopes will propel it onto the international scene--in a big way.

Switzerland's globally active companies, especially those in high-tech industries, have usually developed a rather small targeted niche market and found their success in becoming the best in that field. Moreover, employing a successful business concept and improving on it is a common strategy for establishing a...

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