Summary
After the birth of her daughter, Isa, in March 2003, [Myrvold] moved back to Paris. Myrvold is certain to make a major splash later this year in the French capital when she launches one of her most ambitious projects ever, "Female Interfaces," in a group show in Centre George Pompidou. The performers wearing Pia's interactive clothes will push buttons and panels in the garments to activate sound and image loops, giving the models the opportunity to create their own look and convey thoughts and emotions.
Sometimes, Myrvold has gotten so far out ahead of the crowd that it has taken time for her ideas to gain acceptance. In 1996, for example, she founded the concept "Clothes as Publishing," in which she invited various artists and photographers to print their images on her clothes. "It was a very radical idea at the time, and people were not used to pictures on clothes. It was a complete financial disaster. I lost all my clients in that period. It caught me by surprise. The press couldn't understand it, either. People were asking, `don't you have something simple, like a pink miniskirt?'"See the full content of this document
Extract
On the Cutting Edge of Fashion
Say the name Pia Myrvold aloud to any fashion magazine editor based in Paris, France and her ears will visibly twitch with curiosity. This Norwegian-born artist and designer has been rocking the boat in the European fashio...
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