The business of social media.

Swiss NewsNbr. 2011, January 2011

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The business of social media.

New technology is usually embraced with a certain apprehension. In the 80s and 90s, critics questioned the belief that implementing information technologies would improve business processes and result in increased productivity. Today, businesses are welcoming Web 2.0 technologies, especially social media, but the same pessimism exists. To help you overcome any worries, Swiss News guides...

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