Sri Lanka has Designs On New Markets for Jewellery
International Trade Forum › Num. 3/2006, Juillet 2006
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Résumé
Sri Lanka has been exporting gems to Europe for more than 500 years. Jewellery production and trade is an important sector, employing approximately 3% to 5% of the workforce, particularly in the gem-rich region in the south-west of the island. In 1997, the Sri Lankan Government implemented policies to help the country become a regional center for cutting gems, creating jewellery and trading in gold. The Sri Lanka Export Development Board was charged with developing a marketing campaign for gems and jewellery. Together with ITC and the European Commission, it launched a two-year project to export jewellery to EU markets in October 2005. As part of the overall marketing campaign, the project consultants carried out a market survey of Germany, Spain and the UK. An attractive feature of the Sri Lankan sector is production flexibility.
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Sri Lanka has Designs On New Markets for Jewellery
by Trade Forum editorial team
Gem cutting and jewellery making is a tradition that has developed considerably in Sri Lanka, thanks to the expertise and experience of dedicated craftsmen passed on from generation to generation. The country has been exporting gems to Europe for ...Voir le contenu complet de ce document
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