That Swiss Schoggi ... Switzerland's liquid gold: for many years the Swiss chocolate industry has fought the unlawful use of the 'Swiss chocolate' label throughout the world, including a successful battle against Cadbury. Swiss News examines how a country without the natural ingredients of chocolate became a premier producer, worldwide.

Swiss News › Nbr. 2006, January 2006

Author: Chudacoff, Mike

Position:: BUSINESS - Company overview

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BUSINESS - Company overview

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That Swiss Schoggi ... Switzerland's liquid gold: for many years the Swiss chocolate industry has fought the unlawful use of the 'Swiss chocolate' label throughout the world, including a successful battle against Cadbury. Swiss News examines how a country without the natural ingredients of chocolate became a premier producer, worldwide.

Okay I admit it, they enticed me, Those fine Lindt noir intense chocolates from Ecuador, the Sprungli Grand Cru truffles, and the dark chocolate from Favarger in Geneva--how could anyone resist? The stores in Zurich are full of them; there are chocolate sweepstakes, a constant barrage of TV commercials, even a tram serving hot chocolate as it drives through town.

How did this chocolate fever come to Switzerland? Cocoa trees are not cultivated in temperature climates and there are none to be found in local forests. Chocolate actually or...

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