Quenching Swiss thirst for over 50 years: the Rivella success story started more than half a century ago, Swiss News finds out how the beverage brand became one of the best known and well-loved in Switzerland, and why it's now synonymous with 'Swissness'.

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Quenching Swiss thirst for over 50 years: the Rivella success story started more than half a century ago, Swiss News finds out how the beverage brand became one of the best known and well-loved in Switzerland, and why it's now synonymous with 'Swissness'.

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Love it or hate it, each year Swiss residents guzzle an average of 10 litres of Rivella per person. Available in Red, Blue (the 'Lite' version of Red), Green and now Yellow, the soft drink made with milk serum, and herb and fruit extracts is as quintessentially Swiss as Coca Cola is American.

"Every child in Switzerland knows Ri...

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