Résumé
It is estimated that by 2020, three times as many people will travel as do today. Developing countries are recognizing the tourism sector's potential contribution to national development goals, particularly by creating employment opportunities, stimulating small businesses, and reducing poverty. Tourism is a commodity. Every country has something to offer -- even the poorest nations can offer their heritage, traditional culture, natural sites, which today's adventurous tourists are seeking. As with all service sectors, it pays to know the market. In a report on "A New Tourism Scenario -- Key Future Trends," Auliana Poon of Tourism Intelligence International identified 12 trends classified into three categories: supplier; consumer; and destination. The building blocks of a successful tourism strategy include integrating the private sector and fostering collaboration among SMEs. One tactic is to segment the strategy regionally to attract the new type of traveler. Fair trade is also applicable to services.
Voir le contenu complet de ce document
Extrait
Redefining Tourism
It is estimated that by 2020, three times as many people will travel as do today. Developing countries are recognizing the tourism sector's potential contribution to national development goals, particularly by creating employment opportunities, stimulating small businesses and reducing poverty...
Voir le contenu complet de ce document
Liens sponsorisés
