Raising Awareness Can Grow Trade in Services
International Trade Forum › Num. 2/2005, Avril 2005
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Résumé
Despite growing global demand, many developing countries are not taking advantage of the opportunities that exist across several sectors to export services. Mainly, this is because neither businesses nor governments are aware of the capacity that already exists in their country. Getting more service providers to export, and getting export strategy-makers to devote more resources to develop services, requires a broad approach. Trade promotion organizations (TPOs) can use a mix of tools, including the media, to raise awareness about services both within the country and externally. Export Board of Zambia spent time briefing media contacts about service issues and invited them to attend and report on events for exporters and government. TPOs are well placed to develop awareness workshops and organize media campaigns. They can be supported in these activities by specialized sector associations and individual businesses that can showcase best practice.
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Extrait
Raising Awareness Can Grow Trade in Services
Despite growing global demand, many developing countries are not taking advantage of the opportunities that exist across several sectors to export services. Mainly, this is because neither businesses nor governments are aware of the capacity that already exists in their country.
Most developing countries already expor...Voir le contenu complet de ce document
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