Summary
You are one of the first designers to use digital manufacturing. How has that affected the design world? There's a lot of benefits from this type of design, such as no storage and no transportation since everything's on a CD. Imagine you download an image of this glass, for instance, from the internet, and then you just produce it. You won't have to go to China and buy 12,000 glasses and ship them back home and sell only 6,000 and store the rest. See what I mean? The problem is that people are a bit slow to respond. Our entire planet is wired to a Henry Ford way of producing things, and it will take time to change that concept. But I know that what we're doing is something that's going to change the design world the way digital photography changed the world of photography or MP3 players changed the music industry.
How do you work? People ask me about "the process" but there really isn't any process per say. I like to work incredibly fast, I get ideas all the time and probably have ideas to last me for the rest of my career. I also get very impatient. We have some big-time clients right now and we're talking about a project with them, and they say, "Oh, it will take two years." I don't understand that thinking. I could make it happen in two weeks. When I have an idea I want to see it materialized right now, I don't see the point with all these boring business meetings.Describe your work. All my pieces are just smaller parts of a bigger puzzle, which I spent decades preparing for. I am also big on aesthetics; things must be beautiful. However, beauty isn't what's most important, there must always be meaning in what you do. I'm interested in industrializing objects; I always try to figure out how you can do things more economically and efficiently. I believe that's how you go about changing the world. You can't just sit and polish one precious piece of design.See the full content of this document
Extract
Q&Amp;A
Not your typical Generation X representative, Thea Berg finds much of her inspiration in nature.
What are your inspirations? I often feel inspired by the rich and various forms of nature. As my work on textile art and design for quite some years now have been focusing on how to create a 3-dimensional perspective on the two-dimensional fabric, it has often been most inspiring for me to study how nature builds up 3D forms not to copy them, but to see how layers and shapes can work together. I often start design processes by studying formations of ice and snow or the way a flower grows with its many petals and leaves. In one of my main projects, the AQUATIC s...See the full content of this document
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