Résumé
From agriculture to industrial products, consumer goods and professional services, information and communications technologies (ICT) matter. Firms can apply them to save costs when they conduct market research, organize export processes, and manage payments and customer relations. Recognizing the potential of ICTs is one thing; applying them to boost the bottom line is another. Faced with a sometimes bewildering choice of e-business solutions, small exporters need to know which applications will boost visibility, improve efficiency or enhance products. They cover a wide range: developing a web site; using business-to-business e-marketplaces; using mobile phones to manage supply and distribution chains; and more. Putting "e" to work for trade doesn't happen automatically: countries need to manage the process. They need e-trade strategies that go beyond the issue of connectivity and address business realities like trust, costs and industry structures.
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Extrait
Putting 'E' to Work
From agriculture to industrial products, consumer goods and professional services, information and communications technologies (ICTs) matter. Firms can apply them to save costs whe...
Voir le contenu complet de ce document
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