Résumé
In an interview, Tariq Puri, currently Pakistan's Economic Minister to the European Communities in Brussels and formerly vice chairman and CEO of Pakistan's Export Promotion Bureau, talked about the most focused and extensive series of export stamps found on the Universal Postal Union's online database. She said that the series of 19 export promotion stamps was just one part of the campaign to create awareness and recognize exporters for their contribution to the country. She added that it is often difficult to send out a crisp and clear message, as they discovered the campaign; the storyboard was cliched. Finally, they succeeded in conveying the strategic communication in an effective manner.
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Extrait
Put Your Stamp On Trade
We discovered, almost by accident last year, how countries are "putting their stamp" on trade. Research on stamps came up as part of the creative design process in prof...
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