Promoting Exports of Services: How to Make It Happen
International Trade Forum › Num. 2/2005, Avril 2005
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Résumé
Creating a national image of quality providers is one of the most important trade promotion initiatives to boost exports of services. Trade support institutions, which represent business communities such as national trade promotion organizations, professional associations, or chambers of commerce, can develop a few core messages about competitive strengths that can be used in all promotional materials. Selecting priority services for promotion poses a challenge because opportunities are constantly changing. The International Trade Centre studies showed that service providers are already exporting services to an average of 33 export markets. Because services are exported whenever they are sold to a foreigner -- whether at home or abroad -- an easy place to start promotion initiatives is at home. Partnering with institutions in other countries can help to open doors and provide credibility for first-time exporters to those markets, providing access that would otherwise prove difficult.
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Promoting Exports of Services: How to Make It Happen
Creating a national image of quality providers is one of the most important trade promotion initiatives to boost exports of services. Trade support institutions (TSIs), which represent business communities such as national trade promotion organizations, professional associations or chambers of commerce, can develop a few core messages about competitive strengths that can be ...
Voir le contenu complet de ce document
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