Résumé
In an interview, Jocelyn Wyatt, head of IDEO's social innovation design domain, talked about the power of design to change the world. IDEO began 30 years ago by designing products. However, over time they've applied the approach of human-centered design to services, spaces, businesses and systems. They believe in the power of design thinking to enrich and transform, and to take on big challenges that the world faces, from climate change to education and health care to financial inclusion. They are currently working with Acumen Fund on a water project in India and Kenya. They have developed a social marketing campaign to spread awareness about the importance of drinking safe water and a water delivery business and cart for female micro-entrepreneurs to deliver water in slum communities. As organizations and companies throughout the world better understand the role of design for innovation, there will be more demand for design firms.
Voir le contenu complet de ce document
Extrait
The Power of Design in Global Development
IDEO is a leading innovation and design firm that works with public, private and social sector clients to address organizational, social and global issues. The head of IDEO's social innovation design domain, Jocelyn Wyatt, talks to Trade Forum about the power of design to change the world.
TF: IDEO is responsible for design innovations like the original Apple mouse and the Palm V, bu...Voir le contenu complet de ce document
Liens sponsorisés
