Peter Sauber: a Swiss success story of chance and perseverance.

Swiss NewsNbr. 2011, January 2011

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Business: entrepreneur in focus

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Peter Sauber: a Swiss success story of chance and perseverance.

[ILLUSTRATION OMITTED]

The accidental entrepreneur

"I was never really into cars", says Peter Sauber, Switzerland's most iconic figure in motor racing. "For me, they are simply a means of transport."

He was the son of an electrical engineer with a sizeable business in Hinwil near Zurich; so when Sauber himself trained as an electrician, he seemed destined to follow in his father's ...

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