Résumé
In the early to mid-1970s, ITC consultants working in the Sri Lankan packaging industry were, quite literally, rolling their shirt sleeves up and getting their hands dirty. In those days, ITC technical support often required international packaging specialists to take tools onto the factory floor and adjust the packaging machines themselves. The results of providing direct, targeted expertise can still be seen in exports of Sri Lanka's most economically important product. ITC's approach to building in-country capacity for packaging advice -- in Sri Lanka and across countries in the region -- was based on developing long-term relationships with key players in the packaging industry. The world of packaging is moving to adjust and adapt to emerging standards and client demands. Thanks notably to the last three decades of ITC's packaging work in the region. Asian packaging is well placed to respond to the new challenges.
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Extrait
Packaging Power
High-quality packaging is becoming a key to successful competition in the most lucrative developed markets, ITC is spreading both the message and the means for small and mediumsized enterprises (SMEs) worldwide to embrace better packaging. ITC's work in Sri Lanka since the early 1970s exemplifies a turnaround in a country's packaging industry.
The scene appeared to be the same as it always had been during the old man's long life. A terrace high above Sri Lanka's tea country, aged hardwood chairs and an elegant tea table looked down on lush tropic...Voir le contenu complet de ce document
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