Summary
A select group of Danish design and fashion products was exhibited at the high-end Takashimaya Department Store in September. Coinciding with Danish industry event 'Creative Nation', a group of the featured designers met up with us at the store on New York's Fifth Avenue for a portrait and a quick talk after a champagne reception with the Danish Royal Crown Prince couple, who was in town for a week of activities.
We both had children and couldn't really find clothes that we wanted to dress them in. Although Denmark is very big when it comes to children's clothing (Danish children's fashion week - off Kids - is now Europe's largest fair for children's clothes), we thought that all the clothes were too bright - both in color and pattern. What we use are more neutral, natural colors like brown, purple and grey and most importantly, extremely good materials.They like it! It's very downtown, very art gallery - very New York, I guess. I think there's a general intelligence about Danish design: Danes care about the environment and appreciate good fabrics. I also think Danish fashion is unique because each designer is his or her own, they're all nice, work well together and are easy for us to work with too. There's a nice sensibility about Danish fashion - just as there is about Danish furniture. The sales here at Takashimaya have been amazing and we've even had to hold back a bit.See the full content of this document
Extract
New On the Block
GAR-DE-ROBE
Gitte PedersenHow did you get started?I started out quite late - I was 45 years old but I felt there was a gap in the market for clothes that I wanted to wear. So I choose as my target group the modern adult woman, both because I identify with her and because I saw there was a business opportunity.Who are you designing for?My clients want comfortable versatile clothes made out of the best material. Clothes women can use when going to the theater, but...See the full content of this document
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