Mega-trends: predicting the future has many guises: there's weather forecasting, betting on sport, the stock market or currencies. However, the world of business relies on more accurate forecasting to plan for possible developments. When a development's impact is likely to last for 10 years or more, it is commonly known as a mega-trend.

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Mega-trends: predicting the future has many guises: there's weather forecasting, betting on sport, the stock market or currencies. However, the world of business relies on more accurate forecasting to plan for possible developments. When a development's impact is likely to last for 10 years or more, it is commonly known as a mega-trend.

By 2030, it is predicted that over 60 per cent of the world population will live in cities. Despite cultural and economic differences, governments worldwide face challenges from the same mega-trends. Themes such as globalisation, individualism, technology, demographics, urbanisation and migration must be considered when planning sustainable future strategies. Factors including natural disasters, terrorism and epidemics will increase the challenge...

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