Making the Most of a Services Sector Revolution
International Trade Forum › Num. 4/2004, Octobre 2004
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Résumé
As globalization drives a sea of change in trading activities, ITC is working to boost service providers' participation in international business. It is helping to highlight to a wider range of sectors the variety of services they could export. The revolution in services sector exporting has come about despite traditional misunderstanding of its potential. A growing recognition, however, of the pivotal role services play in all economies and a shift in understanding how services should be packaged, marketed, sold and reported, have sparked interest from exporters and trade development officials worldwide that continues to gain momentum. The growing recognition of the importance of services has resulted in a new drive by governments, export promotion bodies and business groups to build national and regional capacity to facilitate trouble-free services exports.
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Making the Most of a Services Sector Revolution
There's growing recognition that "services do matter" to developing countries. The global services sector is undergoing a revolution that enables small firms in these countries to compete in world markets. ITC, reacting to the explosive growth of trade opportunities, has upgraded its programme to equip exporters with all they need to tackle competitive international markets....
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