What Makes a Good Deal? The Changing Role of Csr in Corporate Culture
International Trade Forum › Num. 4, Octobre 2009
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Résumé
In an interview, Ian Jarman, CEO, Spring Worldwide Limited, talked about the key factors in a successful public-private partnerships (PPP) and the emerging tends in corporate social responsibility (CSR). According to Jarman, there are several key factors in a successful PPP, but the main priorities are having a clear understanding of your own objectives and those of the other parties, and a mutually acceptable agreement on the desired outcome of the project. The notion of CSR is rapidly changing. What was considered a specific CSR activity a few years ago is now regarded as integral to a well-run business. Companies are increasingly recognizing the commercial, social, environmental and cultural benefits of taking a more collaborative approach to achieving business objectives.
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What Makes a Good Deal? The Changing Role of Csr in Corporate Culture
IAN JARMAN
Position Chief Executive OfficerOrganizationSpring Worldwide LimitedIn the private sector, corporate social responsibility (CSR) programmes are no longer an optional luxury but are becoming an integral part of "good" corporate governance and strategy. There ...Voir le contenu complet de ce document
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