Luxe without a logo: in the high-voltage world of fashion, where iconic logos and celebrated designers are the rule, St-Gallen-based Akris has scored international success while remaining resolutely low-key.

Swiss News › Nbr. 2007, April 2007

Author: Krienke, Mary

Position:: FASHION SPECIAL - Company overview

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FASHION SPECIAL - Company overview

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Luxe without a logo: in the high-voltage world of fashion, where iconic logos and celebrated designers are the rule, St-Gallen-based Akris has scored international success while remaining resolutely low-key.

St-Gallen is far removed from the hype and hurly-burly of the world's fashion centres. Yet here, quietly, a third-generation family-owned company makes its own fashion waves with understated clothes that set new standards of modern luxury.

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What is amazing about Akris is that it has achieved its estimable position by ignoring the rules. It has no logo-brandishing handbags or other accessories, no signature fragrance, no licensees. It also does very little advertising...

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