Linking Business Communities to Export Markets
International Trade Forum › Num. 2/2007, Janvier 2007
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Résumé
Romania's approach to export development can be summed up in one sentence. First, come together at the national level and work out how to act locally; then, make efforts to ensure local impact through a national strategy institution that can take care of this process. Romania decided to set up the National Export Council to go local and reach out to the poor, to try to bring them into a democratic process of taking decisions on export strategies. Romania first had to build trust among different stakeholders, then among the politicians, so that the process would survive different political regimes by demonstrating a strong partnership with businesses. Romanians started designing a national export strategy at the end of 2004, applying ITC methodology. By the end of 2005, Romania approved the strategy. After one year, using a Balanced Score Card methodology adapted to national export strategies by ITC, Romanians have seen that 70% of the five-year strategy is working.
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Linking Business Communities to Export Markets
Romania's approach to export development can be summed up in one sentence. First, come together at the national level and work out how to act locally; then, make efforts to ensure local impact through a national strategy and. an institution that can take care of t...
Voir le contenu complet de ce document
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