Keeping time.

Swiss NewsNbr. 2003, June 2003

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Summary


Swiss watch industry remains strong

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Extract


Keeping time.

Even in the face of competition and economic downturn, Swiss watches have retained their name, value and fame. A look at what keeps the Swiss watch market ticking.

The Swiss watch industry remains an important and vital sector of the Swiss economy. The list of top quality Swiss watchmakers is long, with brands such as Rolex, Longines and Tissot synonymous with Swiss quality and tradition. And this, which makes Swiss watches so sought after, translates into more than 600 watch companies producing in Switzerland.

Protestant Roots

The watch industry has been with us in Switzerland for some time, first appearing in Geneva in the middle of the 16th century.

"In 1541, reforms implemented by religious reformer John Calvin, banned...

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