Résumé
At the July 2009 G8 Summit in Italy, the First Ladies in attendance, including Michelle Obama, were presented with a message bag. Co-produced in Cameroon, these unique handbags are made by one of the most innovative ethical fashion accessory labels in Italy, Carmina Campus. With significant sales in Japan, the US and Europe, the label is steadily growing in popularity and business success. The founder of Carmina Campus, Ilaria Venturini Fendi, believes the success of her brand is not just a response to a trend. In Cameroon, Carmina Campus employs a group of rural women, who work on one of the label's key collections. Venturini Fendi saw an opportunity to apply her vision of creating high-end fashion from recycled materials while providing an income-generating activity for the disadvantaged. With the support of ITC's Ethical Fashion Program, aspects of the project are being restructured, notably to ensure a smoother production line for quality and time-keeping checks.
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Extrait
Itc in Action Carmina Campus
At the July 2009 GS Summit in Italy, the First Ladies in attendance, including Michette Obama, were presented with a "message bag", Co-produced in Cameroon, these unique handbags are made by one of the most innovative ethical fashion accessory la...
Voir le contenu complet de ce document
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