Résumé
The success of ITC's Export-led Poverty Reduction Program (EPRP) project in Mongolia is paving the way for the country's wool producers to capitalize on tourists' demand for felt products and succeed in overseas markets. As Mongolia boasts more than 24 million head of livestock and 10.6 million sheep, the processing and export of wool and felted fashion presented opportunities to generate income and create employment for poor nomadic and urban communities. Weaving and wearing silk are deeply rooted in cultural and social traditions in the Lao People's Democratic Republic. However, the lack of marketing skills and knowledge of international market requirements in terms of designs and product quality, has left producers poor and unable to tap into the potential revenues of silk production. The ITC's EPRP pilot project attempt to reverse this trend and it is attracting young women who, until now, had not been interested in weaving.
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Itc in Action
MONGOLIAN FELT FASHION ACCESSORIES ON THE WORLD MARKET
The success of ITC's Export-led Poverty Reduction Programme (EPRP) project in Mongolia is paving the way for the country's wool producers to capitalize on tourists' demand for felt products and succeed in overseas markets.As Mongolia boasts more than 24 m...Voir le contenu complet de ce document
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