Résumé
In 2008, ITC approached leaders in the fashion community and distributors in Italy and in the UK to test the potential market for bags and accessories produced in Africa. The aim was to build a direct connection with a major fashion house. Creative Director of Max&Co, Luisa Laudi, decided to use some of the samples of materials presented to develop a small collection of bags and scarves. Further samples were required from Uganda and Kenya, involving field missions to select the communities to produce them. Product development through an ethical fashion team was instigated in order to select the final groups of micro manufacturers. A group of 250 single women living on the outskirts of Dagoretti was chosen, together with a group of informal producers from Korogocho, near Nairobi. The margins paid on fashion items allowed for daily wages that were much higher than those recommended by Fairtrade (250 Kenyan shillings ($3) a day).
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Extrait
Itc & African Fashion to the Max
In 2008, ITC approached leaders in the fashion community and distributors in Italy and in the United Kingdom to test the potential market for bags and accessories produced in Africa, The aim was to build a direct connection with a ...
Voir le contenu complet de ce document
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