Summary
The brand carrying one of Sweden's most well-known individual sports personalities also seems on track to appear in the U.S. Who was 2-time tennis Player of the Year (1979-80); won 6 French Opens and 5 straight Wimbledons (1976-80); led Sweden to the 1st Davis Cup win in 1975; and retired in 1983 at age 26? We know, it's a no-brainer: Björn Borg, Inc. has started quietly with mostly underwear, online at www.b/ornborg.com and in a store on Manhattan, at 89 Crosby Street.
While NYC and sf might seem far away, you can experience Scandinavian Swedish fashion at any number of h&m stores throughout the country. Starting with its Flagship store on Fifth Avenue, nyc in 2000, the brand with the concept of 'Fashion and Quality at the best price' now has over 170 stores in the U.S. with another close to 30 stores opening in 2009. Go to www.hm.com/us/storelocotor to find a store near you.is easy. Flying lcelandai- select from 5 exit points in the U.S. and fly to Oslo, Bergen or Stavanger via Iceland, www.ice/ondoir. com. Flying SAS from the U.S., you can go to either Oslo or Bergen via Copenhagen or Stockholm, www.flysas.com. Continental Airlines flies nonstop to Oslo from Newark Airport, nyc; www.continental.com.See the full content of this document
Extract
Incidental Intelligence
Fashionably Low-Key
Thu Vu, the store manager of Filippa ? San Francisco, was surprised by how big the Swedish community is in the Bay area. "It feels like there are a lot of them and they all seem to know each other. If one person knows about the store, then he or she will tell all of their friends."The new Filippa K store in San Francisco is located in the Financial District at 66 Kearny St (just off Market) (415)9510210Short facts about Filippa K* Started 1993 by Filippa Knutsson and her colleague Patrik Kihlborg. Karin Segerblom joined the company at an early stage.* Today the company has a yearly turnover of SEK 390 million (EUR 41 million)* Filippa ? is sold in...See the full content of this document
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