Intellectual Property Rights Help Crafts and Visual Arts Exporters
International Trade Forum › Num. 2/2004, Avril 2004
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Résumé
In a joint effort to protect artists and artisans in developing countries from theft of their creative ideas, ITC and the World Intellectual Property Organization (WIPO) have published a guide full of practical advice. In a preface to Marketing Crafts and Visual Arts: the Role of Intellectual Property, J. Denis Belisle, Executive Director of ITC, and Kamil Idris, Director General of WIPO, point out that "with the ease and speed of copying and imitation, the market can simply get flooded with lookalike products or downright copies. "The real challenge for artisans and visual artists (painters, sculptors and photographers) is not just to produce and market winning new products that cater to changing consumer tastes, but also to prevent - or, if unable to prevent, to deal effectively with - unfair competition or theft of their creative ideas."
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Intellectual Property Rights Help Crafts and Visual Arts Exporters
"The 135-page guide is aimed at the innumerable craftspeople and artists throughout the developing world who often don't know how to protect themselves from unscrupulous imitators of their creation...
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