This year's models: the fashion industry requires an inexhaustible supply of beautiful young models but precious few fit the strict requirements. To discover how Swiss modelling agencies produce the goods, Swiss News spent the afternoon with Option Model Agency founder, Ursula Knecht, one of the most influential figures in the business.

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BUSINESS UNUSUAL

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This year's models: the fashion industry requires an inexhaustible supply of beautiful young models but precious few fit the strict requirements. To discover how Swiss modelling agencies produce the goods, Swiss News spent the afternoon with Option Model Agency founder, Ursula Knecht, one of the most influential figures in the business.

Knecht must hear the question too often. What does it take to be a model? A former model herself, Knecht has luminous blue eyes and an earnest disposition.

She represents both women and men, but made her name with Swiss women. One of her discoveries is Nadine Stritt-matter, now gracing fashion covers and modelling for top desig...

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