Résumé
In 2008, London's Victoria & Albert Museum housed China Design Now -- the first exhibition in the UK to explore the explosion of contemporary design in China. The first major display in the developed world of modern China's creative industries, it was also an attempt to understand the impact of rapid economic development on architecture and design in China's major cities. Sponsored by the banking and financial services multinational HSBC, China Design Now is an example of how such companies are engaging in and promoting the creative industries in emerging markets. While the advent of corporate social responsibility strategies in developed countries is part of the reason, the drivers are not only altruistic but also make business sense. HSBC's involvement with China Design Now came at a time when China's fast-growing economy was recognized around the world, but the country's cultural side was neglected.
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Extrait
Hsbc Cultural Exchange Programme: The Business of Engaging in Cultural Industries
In 2008, London's Victoria & Albert Museum housed China Design Now - the first exhibition in the United Kingdom to explore the explosion of contemporary design in China. The first major display in the developed world of modern China's creative industries, it was aiso an attempt to understand the impact of rapid economic develop...
Voir le contenu complet de ce document
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