Summary
Cows are taking a higher profile in Switzerland after years of being identified with rural life. These animals are becoming trade symbols such as the Laussane-based Vaca Lechera, which is growing its chain of popular boutiques across Switzerland. There is also the sturdy beasts of the Herens breed, which serve as the main attraction of the annual fights in canton Valais known as Kuhkampfe in German or Combat des Reines in French.
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Extract
Holy cow!(cows as marketing tools in Switzerland)
A lake steamer was recently camouflaged to look like one. Lifesize bovine models stand placidly on crowded urban streets from Zurich to Geneva. No Swiss traditional parade worth its salt is complete without its cud-chewing, udder-sw...
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