Summary
Although some of the clothing sold at Ekovaruhuset may contain synthetic zippers, buttons or threads, all of the clothing is made from certified organic fabrics. "The fibers that the fabrics are made from were grown without the use of chemical fertilizers or pesticides. They were made into cloth without leaching gases into the atmosphere, then dyed by processes that are environmentally responsible," [Johanna Hofring] said. "The wools we use come from animals that have been treated well and have never had to experience chemical baths or other torturous processes. We are in close contact with the designers and manufacturers we represent and we know they work according to Fair Made guidelines." Fair Made is the term that Hofring prefers, because it indicates that neither land, animals, nor workers have been exploited to produce clothing. "Fair Made is an important concept for consumers to grasp," said Hofring, "because few people would enjoy their clothing the same way if they followed its path from seed to sale."
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Extract
Green Design: Ekovaruhuset
"You know, fashion is really about beauty, luxury, and being sexy," says Swedish fashion designer Johanna Hofring, who recently lopened up a branch of her Stockholm-based...
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