The Germans are coming! 'How many Germans can Switzerland take?' 'Are the Germans taking our jobs away?' These are just some of the headlines recently splashed across Swiss media, in reaction to the large influx of German immigrants. Swiss News takes a closer look at the media's reporting style.

Swiss NewsNbr. 2009, January 2009

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The Germans are coming! 'How many Germans can Switzerland take?' 'Are the Germans taking our jobs away?' These are just some of the headlines recently splashed across Swiss media, in reaction to the large influx of German immigrants. Swiss News takes a closer look at the media's reporting style.

[ILLUSTRATION OMITTED]

I February, two years ago: There is a commercial break in Swiss-German programming on SF1, state television, before the popular evening news magazine 10 vor 10. The screen fills with an image of the Swiss flag sandwiched between the black, red and gold stripes of the German flag. Slowly, the German colours o...

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