Résumé
In an interview, Paola Ghillani, former head of the Max Havelaar fair trade organization in Switzerland, discussed fair trade as a business model. Ghillani knew that she did not buy fair trade goods herself out of a sense of charity, but because they represented value for money to her. They found a market among people who wanted to buy fresh products and fruit they could safely give to their children. That is how they achieved the target of making Max Havelaar Switzerland self-financing within 18 months. Fair trade means paying producers enough to cover the cost of sustainable production plus the value of their work to enable them to develop themselves, their families and their communities.
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Extrait
Fair Trade As a Business Model
Don't look at fair trade as a charity - treat it as a business model, argues Paola Ghillani, former head of the Max Havelaar fair trade organization in Switzerland.
Q How did you come to take over leadership of Max Havelaar in Switzerland after being at a big business multinational?A I wasn't ...Voir le contenu complet de ce document
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