Exporting by Design in Malaysia

International Trade ForumNum. 4/2005, Octobre 2005

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Résumé


Located in Kuala Lumpur, Malaysia, Veritas is an award-winning design firm backed by a team that includes more than 40 qualified professionals and over 60 support staff. Although it began as an architectural practice, Veritas now offers a full range of design services. The firm opened its first overseas representative office in Dubai in September 2005. Meanwhile, macroeconomic factors were at work. The booming South-east Asian economy made Malaysian businesses feel invincible on the global stage and they started exploring international markets. In 2004, Veritas was appointed as architects for major developments in Iran and Pakistan, and they have recently been invited for projects in India and Indonesia. There is also a proposal to policy-makers: please respect the creative output of your service sector professionals, Give them due credit for their intellectual innovations, which are the intangible, yet most valuable asset they have to trade.

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Exporting by Design in Malaysia

Located in Kuala Lumpur, Malaysia, Veritas is an awardwinning design firm backed by a team that includes more than 40 qualified professionals and over 60 support staff. Although it began as an architectural practice, Veritas now offers a full range of design services. The firm opened its first overseas representative office in Dubai in September 2005.

It has always been an objective o...

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