Résumé
Through technology a new world exists, where inspiration, collaboration, research and marketing to new and existing customers are literally at the touch of a button. The report points out that creativity is at the heart and soul of a culture and the expression of this creativity can allow emerging economies to leapfrog "into emerging high-growth areas of the world economy". From e-commerce solutions like PayPal and Google Checkout to crowd-sourcing, user-generated content and education distribution platforms like YouTube, technological innovation has made it easy to find new markets and sell to them. The world of the greatest fashion designers In Europe and the US was to all intents and purposes unlimited because they had the resources to travel and explore the globe for inspiration. The Internet has allowed designers in emerging markets to see images from the catwalks of fashion weeks, giving them insight and access to popular trends in export markets.
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Extrait
The Digital Revolution: The World at the Click of a Button
Through technology a new world exists, where inspiration, collaboration, research and marketing to new and existing customers are literally at the touch oía button. The Creative Economy Report 2008 (see page 7) has also cleady demonstrated the economic potential of creative industries in developing countries.' The report points out that cieativity is at the heart and soul of a culture and the expression of this creativity can allow...
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