Résumé
Einstein's message is simple: at moments of distress in business life or in society, it's important that organizations strengthen their commitment to finding groundbreaking solutions. The reality of these words is as meaningful today as ever. They must maintain their commitment to corporate social responsibility. Grupo Santander Brasil is a successful example of a financial institution implementing a strategic model in order to fit a new and changing society. Chosen from 129 financial institutions across 54 countries, Grupo Santander Brasil was recognized as the Sustainable Bank of the Year in the 2008 Financial Times Awards. One of the bank's initiatives is a project called TurismoReal, or Real Tourism. The project was based on Brazil's enormous tourism potential, and the comparative lack of infrastructure in this industry. One of the project's greatest hopes would be to reduce poverty in Brazil, through giving socially excluded people the opportunity to be educated and qualified to work in this industry.
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Extrait
Committed to Conscience
'The significant problems we face cannot be solved at the same level of thinking we were at when we created them.'
Einstein's message is simple: at moments of distress in business life or in society, it's important that we strengthen our commitment to finding groundbreaking solutions. ...Voir le contenu complet de ce document
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