Coffee Growers Discover That Quality Pays
International Trade Forum › Num. 4/2004, Octobre 2004
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Résumé
Convincing producers to add value to their product, and thus earn more revenue, is a commonly proposed solution to the current coffee crisis. ITC supported the efforts leading up to the Cup of Excellence program. The program takes advantage of current market trends towards quality and has resulted in some producers finding their reward in higher prices. The idea of an Internet coffee auction was born in 1999 as part of the Gourmet Coffee Project, which was initiated by the International Coffee Organization and ITC, and financed by the Common Fund for Commodities. The Brazil Specialty Coffee Association represents growers in all areas of the country where high-quality arabica coffees are grown. El Salvadorean growers are working hard to reposition themselves as producers of good-quality coffee that can be sold at premium prices. The Cup of Excellence program helps the producer recognize different niches and needs.
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Extrait
Coffee Growers Discover That Quality Pays
The coffee market is oversupplied, with the price of coffee at its lowest in a century. Over the years, ITC has supported several projects and initiatives to help coffee producers. One of the most innovative projects was the world's first Internet coffee auction, the origin of what is today the Cup of Excellence® programme.
Convincing producers to add value to their product, and thus earn...Voir le contenu complet de ce document
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