New kind of coach: coaches for teams and top performers are standard fare. Coaches for one and all--for everything from personal fitness to careers and, yes, even life itself--are a growing phenomenon. Swiss News reports on how the trend is playing out among some Geneva expats.

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New kind of coach: coaches for teams and top performers are standard fare. Coaches for one and all--for everything from personal fitness to careers and, yes, even life itself--are a growing phenomenon. Swiss News reports on how the trend is playing out among some Geneva expats.

There is a buzz of anticipatory excitement in the room of a Geneva conference centre as some 50 people--45 women, five men, expats aged late twenties and up--wait for UK-based Michael Bradford, the American-born "life coach" to begin his talk. The title of his presentation--'Reclaim your health, happiness, prosperity and joy'--is not without ambition, even as the crowded hall suggests that the pitch is striking a chord.

Not that e...

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