Cimier: doing things differently: new watch brands have to stand out or they will be buried under the avalanche of established brands with superior marketing budgets. So when Montres Cimier, located in Baar, was relaunched in 2003, founder and managing director Martin Bartsch decided that the brand's success depended on doing things differently.

Swiss News › Nbr. 2010, February 2010

Author: Strandberg, Keith W.

Position:: Business

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Summary

Business

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Cimier: doing things differently: new watch brands have to stand out or they will be buried under the avalanche of established brands with superior marketing budgets. So when Montres Cimier, located in Baar, was relaunched in 2003, founder and managing director Martin Bartsch decided that the brand's success depended on doing things differently.

Calling on roots dating back to 1925, Cimier offers a collection of Swiss Made watches that are unique in their design and the features they offer, providing functions usually only found on much higher priced timepieces.

"I want t...

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